How to Scare Your Customers For Fun and Profit.
We'll look at two case histories and see how they're related. The first case history is taken from stories I heard from eyewitnesses to the Nazi rise to power. The other is compiled from things I witnessed professionally. And the only thing that links them together is fear. Pay attention to Horst and Sam because I'll often refer back to them in future posts. Horst is your average German for his day. And a really decent guy. He has no problem with Jews, but he's steamed at the Communists for a few solid reasons. The Commies really screwed up after the Kaiser fell. All of Germany is feeling the Treaty of Versailles and the infrastructure damage from the failed German-Soviet Revolution. Inflation is out of control, and Horst can't really afford the one beer he's enjoying before going home. A friend is reading from the newspaper that the government will devalue the mark again! After that, beer was going to be out of the question. Horst has a wife and two sons, and...