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Showing posts from September, 2022

How to Scare Your Customers For Fun and Profit.

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 We'll look at two case histories and see how they're related. The first case history is taken from stories I heard from eyewitnesses to the Nazi rise to power. The other is compiled from things I witnessed professionally. And the only thing that links them together is fear. Pay attention to Horst and Sam because I'll often refer back to them in future posts. Horst is your average German for his day. And a really decent guy. He has no problem with Jews, but he's steamed at the Communists for a few solid reasons. The Commies really screwed up after the Kaiser fell. All of Germany is feeling the Treaty of Versailles and the infrastructure damage from the failed German-Soviet Revolution. Inflation is out of control, and Horst can't really afford the one beer he's enjoying before going home. A friend is reading from the newspaper that the government will devalue the mark again! After that, beer was going to be out of the question. Horst has a wife and two sons, and...
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  Welcome to Bill's Sales Seminars, where a retired salesperson teaches you how the top professionals do it.  I'll share the secrets of such professionals as John Connor, former Secretary of Commerce.  Gary Kinder, Master of infomercials.  Ken Bohannon, King of the 412(i) tax-free trusts.  And Ed Zucker, who created the anti-abortion campaigns for the Catholic Church.  None of these people want me to share their secrets with the general public.  So you better read this, print it out, and save it before they have their lawyers make Blogger take it down. See?  I hit you with as many sales tricks as a Trump campaign commercial.  First, I implied secret knowledge.  Everyone from Mega-Churches to Scientology hooks you by promising you secret knowledge.  Of course, they don't have any secret knowledge, and that's where the "Emperor's New Clothes" effect kicks in.  The cult leaders pretend all their followers have that secret knowledg...